Encyclopedia of major marketing strategies. Volume 3
(eBook)
Contributors
Published
Detroit : Gale/Cengage Learning, 2013.
Status
Description
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| RCLSHQ - Online Resource | HF5837 .E532 2013 | Available Online |
More Details
Published
Detroit : Gale/Cengage Learning, 2013.
Format
eBook
Physical Desc
1 online resource (xiv, 431 pages).
Language
English
Notes
General Note
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
Bibliography
Includes bibliographical references and index.
Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors.
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Citations
APA Citation, 7th Edition (style guide)
Miskelly, M. (2013). Encyclopedia of major marketing strategies . Gale/Cengage Learning.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Miskelly, Matthew. 2013. Encyclopedia of Major Marketing Strategies. Gale/Cengage Learning.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Miskelly, Matthew. Encyclopedia of Major Marketing Strategies Gale/Cengage Learning, 2013.
MLA Citation, 9th Edition (style guide)Miskelly, Matthew. Encyclopedia of Major Marketing Strategies Gale/Cengage Learning, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.